// 02 / Setup · consultative

30 days. From kickoff to live.

Full implementation. Website, paid ads, email, and brand voice — shipped together. Same scope I shipped for Ceremony in seven days, expanded to a 30-day window with proper testing, handoff, and documentation.

30 days Sprint duration
1 Operator end-to-end
7 Deliverables
50/50 Half upfront, half on completion
~/discovery
// Discovery call · 30 min

The Setup

$3,500 30-day sprint

Book a free 30-min discovery call. We'll scope the sprint, confirm fit, and confirm timing. No obligation, no high-pressure pitch.

Book Discovery Call
// 30-min call · no obligation
02 —— What's included
// Website

Custom homepage + brand-voiced templates

Hand-built homepage, product pages, and 2-3 supporting pages in your brand voice. No drag-and-drop, no off-the-shelf themes.

// Paid ads

Google or Meta launched + 30-day optimization

Pick one channel. Campaign structure, conversion tracking, audience targeting, ad creative, first-30-day optimization.

// Email

Welcome sequence rewritten and live

3-email welcome sequence with the architecture from my benchmarks article. Plus list cleanup and one campaign template.

// Google search

Two landing pages tuned for search

Targeting your highest-intent search terms. Built to rank, with internal links and the meta tags Google reads — same pattern that worked for Ceremony.

// Search foundations

Search-ready tags, validated

The behind-the-scenes tags Google reads to show your products, FAQs, and brand correctly in search results. Validated against Google's Rich Results Test before delivery.

// Content automation

One social channel automated (IG / Pinterest / TikTok)

AI-powered content engine for one channel. Runs on your existing creative library. Hands-off after setup, scales without more headcount.

// Voice

Brand voice doc + content cadence handoff

Approved + rejected language, tone rules, content cadence calendar. Same voice methodology I built for Ceremony — portable across team and AI.

// Handoff

Full documentation + 30-day support

Written runbook for everything I built. 30 days of email support after delivery to handle edge cases.

03 —— Who it's for

Best fit if

  • You're doing $20k–$200k/month and ready to professionalize
  • You already know roughly what's broken — site, ads, or email
  • You don't want to manage a 5-person agency for one project
  • You want one timeline, one operator, one invoice
  • You've gotten The Roadmap OR you've been around the block enough to skip it

Not a fit if

  • You haven't decided whether you need help — start with The Roadmap
  • You need ongoing capacity, not a sprint — that's The Retainer
  • You want a 6-figure brand reset — this is fixed-scope at $3,500
  • You can't grant access to your website, email, and ad accounts on Day 1
  • You want to extend the timeline indefinitely — the 30-day cap is real
04 —— The 30-day timeline
// Week 1

Review + voice

Full account access. Live walkthrough, brand voice doc, scope confirmation. By end of week, a written plan you sign off on.

// Week 2

Build

Homepage + page templates. Email welcome sequence rewrite. Search-ready tags. Landing pages tuned for Google. Half-build review on day 14.

// Week 3

Ads + automation

Paid ads launched (Google or Meta). Content automation pipeline configured. First optimization pass.

// Day 30

Ship + handoff

Full documentation delivered. 30-day email support window starts. You own everything — no lock-in, no recurring required.

05 —— The receipts
7
// Days · Ceremony rebuild

Same playbook that rebuilt Ceremony in seven days.

Voice cleanup, two landing pages tuned for Google, search-ready tags, redirects, welcome-flow rewrite. 19 voice violations to zero. Read the build log →

06 —— Common questions
What if we go over 30 days?

The 30-day cap is real, but I build in a 7-day grace period for client review delays. If we genuinely need more time because scope expanded mid-sprint, we re-scope with a written change order. Most projects ship inside 30 days.

Why pick Google OR Meta, not both?

One channel done well beats two channels done badly. Picking one in the Setup ensures it gets full attention during the sprint. The other channel can be added in The Retainer once the foundation is live and producing.

Do I need to get The Roadmap first?

No. The discovery call (free, 30 min) covers the same scope-confirmation question. Get The Roadmap if you want a written plan to act on regardless of next step. Skip it if you've already decided to do the Setup.

What does "half upfront, half on completion" mean?

50% invoice on signed scope (~$1,750), 50% on Day 30 delivery (~$1,750). Both via Stripe. No retainer, no ongoing commitment. If you cancel mid-sprint, you keep what's built and pay for the work-to-date.

Can I add other capabilities (e.g. video, photography)?

Photography and video are out of scope for the fixed-scope $3,500 Setup. If you need them, mention it on the discovery call — we can either bring in trusted partners or scope a custom add-on at separate cost.

What about ongoing support after Day 30?

Two paths. Free email support for 30 days post-delivery (edge cases, small fixes). After that: optional Retainer ($1,500/mo) for ongoing ad management, content, and email campaigns.

// Built different. By design.

30 days. One operator.

Book a free discovery call. We'll confirm fit and scope before either of us commits.