// Capability � Storefront

Shopify website design that converts.

Hand-built Liquid templates, brand voice baked into every line, schema markup, and the conversion path testing that most agencies skip. Same approach I used to rebuild Ceremony in seven days.

01 -- What I actually do

Most "Shopify expert" services are just theme installers. The actual work is harder: figuring out which sections kill conversion, rewriting copy in your voice, fixing schema markup so you show up in rich results, and making sure your homepage isn't a curated graveyard of features nobody clicks.

What's in scope when I build a Shopify site:

  • Custom homepage in Liquid (not drag-and-drop sections that tank page speed)
  • Brand voice document + voice cleanup across product descriptions
  • Schema markup - Product, Organization, FAQ, BreadcrumbList
  • SEO landing pages targeting your highest-intent keywords
  • Klaviyo welcome flow integration (see Klaviyo capability)
  • Mobile-first conversion path testing
  • Redirects + URL hygiene so old URLs don't 404
02 -- Recent receipts
7
Days � full Ceremony rebuild
19 ? 0
Voice violations cleared
+5
Schema types added

The Ceremony build is the case study. Read the build log ?

03 -- How to engage

If you want a full rebuild: book The Setup ($3,500, 30-day sprint). That includes the custom homepage, page templates, email welcome sequence, and landing pages tuned for Google search.

If you want me to look first before committing: get The Roadmap ($497). I'll review your current site and tell you what actually needs fixing - might not be the whole site.

If you want ongoing optimization: the work continues in The Retainer ($1,500/mo). Monthly site sweeps, voice scans, search-tag upkeep.

// Built different. By design.

Ready to rebuild?

Start with The Roadmap if you want a clear picture before committing. Or book The Setup if you already know what's broken.

Get The Roadmap � $497 Book The Setup