// Capability � Paid ads � Google

Google Ads management at 712% ROAS.

Performance Max, Search, conversion tracking. Two Performance Max campaigns I ran for Da Life Outdoors returned $56K against $8.7K spend over 6.5 months. Same methodology, applied to your service business or online brand.

01 -- What I do in Google Ads

Most accounts I review have the same problems: weak conversion tracking, learning-phase-stuck campaigns, generic creative, and budget caps that strangle the campaigns that are actually working. The work isn't running more ads; it's running cleaner ones.

  • Performance Max for service businesses + small-catalog online stores - the campaign type that won Da Life
  • Conversion tracking + value setup - transaction-fired conversions with dynamic value
  • Audience targeting - first-party data, custom segments, customer match for lookalike-style expansion
  • Asset group strategy - one campaign per service/category, not one campaign with everything
  • Quarterly creative refresh - new asset variations before fatigue erodes click-through rate
  • Landing page review + ad-to-page alignment - the conversion leak nobody talks about
02 -- The Da Life receipts
712%
Return on ad spend � 6.5 months
$56,357
Revenue from $8,658 spend
160
Bookings � $54.11 / lead

The full Da Life Outdoors playbook - campaign structure, audience signals, what worked and what didn't - is in the case study and deep-dive article.

03 -- How to engage

Get an account review: The Roadmap ($497) includes a full Google Ads review - campaign structure, conversion tracking, audience targeting, creative, landing page alignment.

Launch a new channel: The Setup ($3,500) includes one paid ads channel launched + first-30-day optimization.

Ongoing management: The Retainer ($1,500/mo) covers monthly Google Ads management. Capped at three brands.

// Built different. By design.

Want a Google Ads review?

The Roadmap is the fastest path. 90-min walkthrough + written plan.

Get The Roadmap � $497 Read the 712% case