Three doors. One operator.
Websites, paid ads, and email - for online brands and service businesses. Run by one person, capped at three retainer brands. Pick the door that matches what you actually need.
Know what to fix first. A 90-minute call plus a written plan covering your website, ads, and email setup. Yours to keep, even if you don't move forward.
Most useful for businesses doing $5k-$50k/month who feel something's off but can't pinpoint it. The output is a prioritized fix list ranked by impact - you can hire me to execute, hire someone else, or do it yourself.
- Live walkthrough - design, copy, Google search visibility, brand voice
- Google & Meta ad account review (if running)
- Email welcome sequence + last 90 days of campaigns reviewed
- Top growth opportunities ranked by impact
- Written plan - delivered within 5 days of the call
Full implementation. Website, paid ads, and email shipped together. Same scope I shipped for Ceremony in seven days, expanded to a 30-day window with proper testing and handoff.
Most useful for founders who already know what's broken and want it fixed without managing a 5-person agency. One operator, one timeline, one invoice.
- Custom homepage + brand-voiced page templates
- Google or Meta ads launched + first-30-day optimization
- Email welcome sequence rewritten and live
- Two landing pages tuned for Google search
- Search-ready tags so Google can read your site properly
- One social channel automated (IG / Pinterest / TikTok)
- Brand voice doc + content plan handoff
Keep the stack running. Monthly ad management, content, email campaigns, and a quarterly deep review. Capped at three brands at a time so the work stays sharp.
Most useful for brands past the $20k/mo revenue mark who need an operator on the dashboard but aren't ready for a full in-house growth hire (which would run $8k-$15k/mo).
- Google or Meta ads managed and optimized monthly
- Monthly site review - search visibility, voice, what's slipping
- AI-powered content engine running one channel
- One email campaign per month, written and shipped
- Quarterly deep review + improvement plan
- 3-month minimum, then pause anytime
Each service tier draws from the same toolkit. If you only need one of these as a standalone, that's a custom-scope conversation - get the Roadmap and we'll figure out the right shape.
Custom Shopify builds, search, conversion
Custom homepages, sales templates, search-ready tags, redirects, and the technical foundations that make the front-end actually rank in Google.
Performance Max, Search, conversion tracking
Including the campaign structure that turned $8,658 into $56,357 for Da Life Outdoors. Conversion tracking, audience targeting, asset strategy, budget pacing.
Creative, audiences, conversions tracking
Campaign structure, ad creative direction, custom audiences, server-side conversion tracking, retargeting flows. The full stack from launch through optimization.
Welcome sequences, campaigns, list health
The benchmarks-backed sequences I write about in the field notes - rewritten welcome emails, monthly campaigns, list segmentation that actually drives revenue per recipient.
Voice systems, copy reviews, content plans
The methodology I used to clear 19 voice violations to zero on Ceremony in a week. Written guidelines, voice review checklists, content calendars.
AI-powered content engines
Single-channel content automation (IG / Pinterest / TikTok / articles) that runs on AI + your existing creative library. Hands-off after setup.
Is the Roadmap applied as credit toward The Setup?
No. The Roadmap is paid work with a tangible deliverable (the written plan). It's priced fairly on its own, not as a sales tool. If you decide to move forward with The Setup after the Roadmap, you skip the discovery call - that's the actual benefit, not a credit.
Can I pay monthly for The Setup?
No. The Setup is a fixed-scope, fixed-price 30-day sprint - not a payment plan for ongoing work. If you want ongoing, that's The Retainer. If $3,500 isn't a fit but you still want help, start with The Roadmap and decide from there.
What if I only need one capability (e.g. email only)?
Get The Roadmap. If a single capability is genuinely all you need, the Roadmap will surface that and we'll scope a custom one-off. The reason I don't list "email only" as a standalone service is because in practice, single-capability requests almost always reveal upstream issues that need addressing first.
Why is The Retainer capped at three brands?
Because I'm one person and my work quality drops past three concurrent active retainers. The cap is real, not a sales tactic. When the cap is hit, the next intake is the next month a slot opens up. You can see current capacity on the homepage console.
Do you work with brands outside Hawaii / outside the US?
Yes. The Hawaii positioning is about who I am, not who I work with. Da Life Outdoors is local; Ceremony is local; but the methodology travels. Time-zone-wise, HST aligns with West Coast US daytime through Asia Pacific morning, which covers most ecommerce markets.
Pick the door.
Most start with The Roadmap if they want a clear picture before committing.
Get The Roadmap -- $497