Strong, useful,
memorable.
Websites, ads, and email — for online brands and service businesses. Run by one operator with 14 years on Meta and Google ad dashboards. Five brands shipped end-to-end. Real receipts ($8,658 in ads → $56,357 back).
Same operator. Two doors in.
Pick the version that fits how you actually run your business. Same services underneath, different language and examples.
I run an online store.
Shopify, email, paid ads. Receipts, benchmarks, and the technical detail you'd expect. The operator-console version — jargon allowed because you already speak it.
Services for online storesI run a service business.
Spas, salons, restaurants, tours, real estate. Plain English, no buzzwords. Same operator, scoped to what local service businesses actually need.
Services for service businessesPick your tier.
Most start with The Roadmap to get a clear picture before committing. The Setup is the 30-day rebuild — website, ads, and email shipped together. The Retainer keeps it running — capped at three brands so the work stays sharp.
90-min call + a written plan. I look at your website, ads, and email — then send you a prioritized fix list ranked by impact. Yours to keep, even if you don't move forward.
- Live walkthrough of your website — design, copy, Google search visibility
- Your ads (Meta and Google) torn apart — what's working, what's not
- Email setup reviewed — flows, campaigns, gaps
- Top growth opportunities ranked by impact
- Written plan delivered in 48 hours
Full implementation. Website, ads, and email shipped together. Same scope I built for Ceremony in 7 days, yours in 30.
- Custom website built around your brand voice
- Ads launched on Meta or Google (or both)
- Email welcome sequence written and live in your account
- Two landing pages tuned for Google rankings
- Site set up for Google search (the technical foundations)
- One social channel automated (Instagram / Pinterest / TikTok)
- Brand voice doc + content plan handoff
Keep the stack running. Monthly ad management, content, and email. Capped at three brands.
- Meta or Google ads managed monthly
- Monthly site review — search visibility, voice, what's slipping
- Content engine running on one channel (IG / Pinterest / TikTok)
- One email campaign per month, written and shipped
- Quarterly review of automations + improvements
- 3-month minimum · pause anytime after
Real brands. Real numbers.
Two recent builds, both still in production. The Da Life campaign is currently leaving bookings on the table because the daily budget caps out — a good problem.
6.5 months · 160 bookings
Da Life Outdoors — a budget-capped goldmine.
Two Performance Max campaigns. $8,658 spent. $56,357 generated. 160 bookings at $54 cost-per-booking against a $352 average booking value.
Read the full report19 voice violations to zero
Ceremony — rebuilt from a stock template.
A founder-led haircare brand on Kaua'i, stuck on a stock Shopify template with off-brand voice and an email welcome sequence leaking conversions. Same week: voice cleanup, two landing pages tuned for Google, technical SEO, redirects, welcome-flow rewrite.
Read the build logReal numbers, real stack, no agency-speak.
Klaviyo welcome flow benchmarks (real numbers, 2026)
Open rate, CTR, and revenue-per-recipient from active DTC accounts. Plus the three things that actually break Email 2 and 3.
Read the article // Paid ads · GooglePerformance Max for service businesses: the Da Life playbook
How a Kaua'i tour operator pulled 712% ROAS over 6.5 months. The five decisions that drove the number.
Read the article // Shopify · HawaiiShopify experts in Hawaii: a founder's guide
What the term means, what changes when you're island-based, and the questions to ask before you hire anyone.
Read the article
Most agencies sell you templates and call them strategy.
I run brands. Five end-to-end — visual identity, websites, photography, ad campaigns, the whole stack. Fourteen years figuring out what actually returns on a real business with real cashflow, not a portfolio piece.
Tradewindstack is that knowledge packaged into three products. Same website build I did for Ceremony. Same ad management that turned $8,658 into $56,357 for Da Life Outdoors. Same brand voice methodology. No drag-and-drop, no agency-speak, no playbooks I haven't run myself.
Built different.
By design.
Strategy, creativity, and execution — from concept to launch. Three doors above. Same operator behind all of them.