Ad creative from someone who reads the ad account.
AI-generated and edited video for DTC brands and local service businesses. Most people who make the video have never seen the account it runs in. I build the creative and I run the media, so the concept starts from what the numbers say is working.
The usual split is a video editor who takes a brief and a media buyer who takes delivery, and neither one owns whether the ad worked. Doing both is the whole point. Concepts come out of the account: which hooks held attention, which audiences responded, where the drop-off sits.
- ›Concepts drawn from the ad account, not from a mood board: what is fatiguing, what is holding, what has never been tested
- ›AI generation with Runway, Veo, Sora and Kling, cut in Premiere and CapCut
- ›UGC-style and founder-led formats for brands without a studio budget or an on-camera team
- ›Hook variants built for testing, so a concept ships as a set rather than a single video
- ›Platform cuts and aspect ratios for Meta, TikTok, Instagram and YouTube
- ›Existing footage recut into new angles before paying to shoot anything new
I can show you the work: educational reels for Ceremony, promo spots for Spavana here on Kauai. What I will not do is attach a ROAS number to a video and pretend the creative alone caused it, because I have not run a controlled test isolating AI creative against a control. Anyone quoting you a precise lift from switching to AI video is quoting you a number they made up. What is real is the combination: the person cutting the video is the person reading the CPA, so the next version is informed rather than guessed.
Review only: The Roadmap ($497) includes a full review of this and the rest of your stack.
Build or launch: included in The Setup ($3,500, 30-day sprint).
Ongoing: continues monthly in The Retainer ($1,500/mo). Capped at three brands.