// FIELD NOTESREAL NUMBERS · REAL STACK
Field notes.
Real numbers, real stack, no agency-speak. What’s actually moving the needle in active client accounts.
// TRACKING · GOOGLE ADS
Why Google Ads reports more conversions than GA4
Google Ads said 7.2x, GA4 said 5.4x, and both were checked against the booking platform. The five reasons they disagree, and how to reconcile yours.
Read the article →// TOUR OPERATORS · TRACKING
How to track FareHarbor bookings in Google Ads and GA4
The setup that lets Google Ads optimise toward real bookings, what it can never see, and the one check that proves it works.
Read the article →// EMAIL · KLAVIYO
Klaviyo welcome flow benchmarks (real numbers, 2026)
Open rate, CTR, and revenue-per-recipient from active DTC accounts. Plus the three things that actually break Email 2 and 3.
Read the article →// PAID ADS · GOOGLE
Performance Max for service businesses: the Da Life playbook
How a Kaua’i tour operator pulled 7.2x ROAS. The five decisions that drove the number.
Read the article →// SHOPIFY · HAWAII
Shopify experts in Hawaii: a founder’s guide
What the term means, what changes when you’re island-based, and the questions to ask before you hire anyone.
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