Meta Ads management that survives 2026.
Meta CPMs are up. Attribution is harder. Creative fatigue happens faster. The accounts that still work have clean Conversions API setup, audience hygiene, and creative that doesn’t pretend signal loss isn’t real.
Most accounts I review are running a 2022 playbook in 2026 conditions. The fixes are specific:
- ›Conversions API integration — server-side event tracking via Shopify or Klaviyo to recover post-iOS-14 attribution
- ›Account architecture — consolidated campaigns that respect the algorithm’s data-density needs, not 47 ad sets at $5/day
- ›Creative direction — UGC + founder-led + product-in-context, refreshed every 4–6 weeks before CTR halves
- ›Custom audience hygiene — visitor segments that exclude existing customers, lookalikes that sample correctly
- ›Retargeting flows — engaged-non-buyer sequences with offer escalation and frequency caps
- ›Catalog integration — Advantage+ Shopping campaigns when product feed quality justifies it
Meta is harder than Google in 2026 for most brands under $1M revenue — over-saturated, tight attribution windows, higher creative cost. I won’t promise specific ROAS numbers, because anyone who does is selling theater. What I will promise: clean account architecture, working Conversions API, a creative cadence that doesn’t burn out, and honest reporting on what’s working vs. draining budget.
Review only: The Roadmap ($497) includes a full review of this and the rest of your stack.
Build or launch: included in The Setup ($3,500, 30-day sprint).
Ongoing: continues monthly in The Retainer ($1,500/mo). Capped at three brands.