Email marketing, Klaviyo-deep.
Welcome sequences that actually convert — for Hawaii ecommerce brands, Kaua’i service businesses, and DTC clients worldwide. List segments that respect engagement. Monthly campaigns written in your voice. Manager-level Klaviyo: flow architecture, segmentation, deliverability.
From spas on Kaua’i to DTC brands on the mainland, most Klaviyo accounts I review run stale sequences nobody has touched in 18 months — broken links, wrong domains in the unsubscribe footer, welcome emails with zero attributed orders. The fix isn’t more emails; it’s better-architected ones.
- ›Welcome sequence rewrite — 3-email sequence with the timing and discount escalation that drives revenue-per-email up
- ›Abandoned checkout flow — recovers 12–18% when paired with checkout improvements
- ›List cleanup + segmentation — engagement-based segments, sunset for unengaged contacts, profile-property triggers
- ›Monthly campaigns — one per month, written in your voice, designed mobile-first
- ›Review + revenue diagnosis — benchmark your sequences against the 2026 numbers and find the leaking email
The full benchmarks are in the field notes article.
Review only: The Roadmap ($497) includes a full review of this and the rest of your stack.
Build or launch: included in The Setup ($3,500, 30-day sprint).
Ongoing: continues monthly in The Retainer ($1,500/mo). Capped at three brands.